Revenue recovery for subscription creators

Some of your subscribers never chose to leave.

Cards expire. Banks decline. The charge fails and the member silently drops — it looks like churn, but it's an accident. On their own, creators recover only ~15% of that money. A real system recovers 50–70%. TheyStayed closes the gap, and you only pay a cut of what actually comes back.

Free · read-only access · recover nothing, pay nothing

TheyStayed · RecoveryLIVE
They stayed — this month
0members
$0
back in your Stripe
PRODUCT PREVIEW · EXAMPLE MONTH
Works with StripeBuilt for Whop · Skool · Circle · Kajabi creatorsRead-only to startNo platform switch

The leak

Your churn number is lying to you.

Open your dashboard and every lost member looks the same: cancelled. But a big slice of them never made a decision at all. Here's how the money disappears:

Beat 01

A card quietly dies

Expired card, new bank card, spending limit, a flaky decline. Nobody did anything wrong. Nobody was told.

Beat 02

The renewal fails

The platform retries on a dumb fixed schedule, gives up, and drops the member from your community — Discord role gone, access gone.

Beat 03

It gets logged as churn

To you it reads as "they left." To them, the subscription just… stopped. Most never come back on their own. That's the leak.

Industry-wide, this involuntary churn is 20–40% of all subscription churn — roughly half of it starts with a failed card — and it added up to an estimated $129B lost across the subscription economy in a single year. It is the most recoverable money in your business, because these people didn't want to leave.

Your number

See what it's quietly costing you.

Two inputs. Industry-benchmark assumptions you can adjust. No email needed to see your number.

Your numbers

$/ mo
Adjust the assumptions
Share of charges that fail each month10%

Benchmarks: 10–15% of recurring charges fail on the first attempt. Solo setups recover ~15% of them; a dedicated recovery system lands 50–70%. The gap between those two lines is your leak.

Recoverable revenue — per year

$0

That's about $0 a month you're losing that doesn't have to be lost.

$0leaking to failed payments this year, unrecovered
Recover this →Free audit shows the real figure from your own Stripe data.

The fix

We chase the money so you don't have to.

TheyStayed plugs into your billing and works every failed charge like a careful human would — just faster, on time, every time.

STEP 1 — CONNECT

Read-only first

Connect Stripe through official OAuth. We start read-only: we can see failed charges, we can't touch anything. Revoke access anytime in one click.

Card numbers never leave Stripe. We never see or store them.
STEP 2 — RECOVER

Smart retries + human-sounding win-backs

Retries timed to the decline code and payday patterns — not a dumb fixed schedule. Members who need a new card get short, personal messages written in your voice.

You approve every message template before anything sends. Cadence is capped.
STEP 3 — KEEP

Watch "They stayed" go up

One dashboard, one honest metric: members kept and dollars back in your Stripe. If the number doesn't grow, you don't pay. Simple.

Every recovered dollar is verifiable in your own Stripe account.

The math

"Doesn't Stripe already retry?"

It does — on a generic schedule that treats a fraud-flag decline the same as an expired card. That's why the numbers look like this:

Platform defaults & doing nothing8–25% recovered
Dedicated recovery system50–70% recovered

The gap between those two bars is the product. Decline-code-aware retry timing recovers 2–3× more than fixed schedules, and a personal win-back message beats a generic "payment failed" receipt every time. This is why recovery programs routinely return 10–20× their cost — the money is sitting there; someone just has to go get it properly.

The deal

Only pay for what we actually recover.

No monthly fee during the pilot. No setup fee. No contract. We take a cut of recovered revenue — after it lands in your Stripe — and you keep the rest. If we recover nothing, you pay nothing, and you'll at least know exactly where your leak is.

  • $0/month during the pilot — performance only
  • Verifiable in your Stripe — you're the source of truth, not our dashboard
  • Cancel or revoke access anytime — one click, no exit process
75%

of every recovered dollar stays with you. Our 25% only exists on money that was already gone.

The human

A note from the founder

TheyStayed is new, and I'd rather tell you that than fake it. No wall of logos, no cherry-picked testimonials — we're onboarding our first 20 creators right now, by hand, one at a time.

Here's why that's good for you: you get me personally auditing your numbers and running your recovery, pilot pricing that won't exist later, and a product shaped around your setup. And here's the part that keeps it honest — the deal only pays me if it pays you. I can't win by overpromising.

What we will never do: spam your members, message them in a voice that isn't yours, or touch anything in your Stripe you haven't approved. Your community's trust is the whole business — yours in me, theirs in you.

RR
Renato Ryan — founder, TheyStayed
@RenatoStayed · building this in public

Questions

The things you're right to ask.

Is it safe to give you access to my billing? +
We connect through Stripe's official OAuth, starting read-only — we can see failed charges, we can't move money or change anything. Card numbers stay inside Stripe; we never see or store them. You can revoke access in one click from your Stripe dashboard at any time, and every recovered dollar is verifiable in your own account, not just ours.
Will you annoy my members? +
The opposite is the goal. Messages are short, personal, written in your voice, and only go to members whose payment actually failed — people who, in most cases, still want access. You approve every template before anything sends, and cadence is hard-capped. A member who gets their access back is a happier member, not an annoyed one.
Stripe / my platform already retries failed payments. +
Default retries recover the easy 8–25% — same schedule for every decline, generic dunning email, done. The other 75% needs decline-code-aware timing, payday-aware retries, and a human-sounding multi-touch win-back. That's the 50–70% tier, and it's the entire reason this product exists. We stack on top of what your platform already does; nothing breaks.
I sell through Whop / Skool, not raw Stripe. Does this work for me? +
Request the audit and tell us your setup — that's exactly what the audit is for. If your billing runs on Stripe (directly or under your platform), we can usually work with it today. Platform-native billing setups are being onboarded case by case during the pilot, and we'll tell you honestly and precisely what's possible for yours before you commit to anything.
What does the free audit actually involve? +
You share read-only Stripe access or a CSV export of declined charges. Within ~48 hours you get three numbers: what you lost to failed payments in the last 90 days, what's realistically recoverable, and the plan to get it back. No call, all async, and the numbers are yours to keep whether or not you go further.
How fast do I see recovered money? +
Recovery works on live failures, so it starts paying from the first billing cycle after connection — most recoverable charges come back within the first 2–3 weeks. The audit itself takes about 48 hours from access.

Free leak audit

Find out what you're losing. Free, async, no call.

Drop your email and we'll reply from a real human at theystayed.com with the two ways to start (read-only Stripe or a CSV). ~48h later you'll have your real number — and it's yours to keep either way.

You're in.
Check your inbox — we'll reply within 24h with the two ways to start. No call, ever.

First 20 creators only · pilot pricing locked for life · recover nothing, pay nothing